Hey ;)

Here's a short presentation
just for you!

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Meet D’team

-

A nerd, an artist & a realist

D'efekt was founded by three creative minds, Vahagn, Tatevik & Nané, who have combined more than 30 years of experience in product design, software development, creative direction & content creation.

With a background in visual arts and a passion for innovation Nané is the company’s Chef Executive Officer. Vahag’s audiovisual expertise & futuristic vision makes him the Chief Innovation Officer and Tatevik with her experience as a software engineer & the ability to bring the unattainable to life is the Chief Technology Officer of D’efekt.

Together, their skills give rise to some amazing ideas and make the company what it is. 

 
 
 

We want to Make

-

Artistic creation FUN & EASY EXPERIENCE for everyone
by combining art & technology. 

  • Easy tools

  • Real-time feedback

  • quick result

 

D'efekt is

AN INNOVATIVE TOOL TO CREATE BADASS ART THAT GETS YOU NOTICED.

-

It allows you to create unique videos and photos with reactive motion effects,
express yourself in new compelling ways and get noticed!

Our goal is to build a creative brand aligned with user needs;
their first choice for content creation, inspiration and collaboration.

 

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D’App

Fun and easy tool for quality content creation
Motion & sound reacting unique effects
Simple interface

 
 

D’platform

More complete set of tools for
Content creators, marketers and professionals.
No coding required.

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Apple loves us ;)

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Featured
on the app store

App of the Day
in more than 30 countries worldwide

Apps we love & Artify your videos
in multiple countries

0$ spent on marketing

-

150,000 USERS

50,000
monthly active user

11%
paying customers


 
 

TOP LOCATIONS

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United States
Japan
CHINA
Germany
RUSSIA

 

Average Rating
out of 643 ratingS

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4.7 ★★★★★


 
 

AMAZEBALLS ★★★★★

by TatianaRodriguesLins – Dec 2, 2018
New Zealand

This is one of the greatest APPS I came across in a long time 🙏🏾💜


Exactly what I ever wanted ★★★★★

by Floweeeerrs – Jul 27, 2018
United States

This app is incredible it has so many great video editing features and works so smoothly! Have yet to have any problems with the way it works. Very great work I love it, if I could give more stars I would!!


Coolest app I ever used! ★★★★★

by 牙啊文 – Jun 22, 2018
China

After I used this app and posted it on my Instagram, I grow like 500 followers, got 1000 comments for my stories. This is amazing.


Magnificent work, Creative Minds! ★★★★★

by Ice4ng3l – Jun 17, 2018
Germany

This App offers great, innovative effects to play with and to combine! Thank you for your work, I can see the creative genius behind it ((:


Amazing! ★★★★★

by Batman2287 – Jun 17, 2018
United States

I must say that this app has some of the coolest effects I have seen for video! I love playing with the effects all the time and find it hard not to open it at least once a day. I REALLY love the newest effect FLAME! It has such a great result in the videos. Great job on this app! Keep it up, I look forward to future effects!!!!!


Brilliant. ★★★★★

by ARothmanMusic – Jun 2, 2018
United States

This app does amazing things. It’s intuitive, powerful, and packed with “wow factor.” I can’t believe they’re giving it away.


Incredible! ★★★★★

by mister566 – May 16, 2018
United States

This has to be one of the coolest apps that I’ve ever used. It’s smooth and powerful. Takes your images to a wonderful illogical place. it’s addictive.


Incredible ★★★★★

by Tastyfood – May 3, 2018
United States

Leagues beyond every other effects app I’ve tried. Allows me to make stuff I actually want to show people. One request to the dev(s) is to allow for importing of photos. Right now the import button only goes to my videos, even when I’m in the photo mode. Still an amazing app though

 
 

Check out Some videos

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#madewithdefekt

Check out @dfkt.co for more
Search for #dfkt & #madewithdefekt on instagram


 
 
 

The app is Monetized through

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In-app purchases

  • Multiple effects $0,99 - $2,49

  • Watermark removal $3,99

  • Projection mode (coming soon) $99,99


 
 

Average revenue per paid user

$3,70

 
 

SOON

-

SUBSCRIPTION

39,99 yearly / $3,49 monthly

  • access to all paid effects & features

  • Early access to new effects

  • unlimited recording time

  • High-res export

 

Growth

Social media Influencers
Creative Brands
Artists - tastemakers

  • D'efekt creation by influencers

  • Promotion across social channels

  • Content marketing

  • On-boarding influencers

  • Collaboration with brands & artists


 
 

Customer Acquisition
via followers of Influencers/Artists

Strong, standalone community
of D'efekt users

 
 

our goal

-

100K+
ACTIVE USERS

By the end of 2019

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Timeline

Q1 2018

Design a low level high performant graphical engine
test, test, test :D
Build instagram following
MVP Launch (April 7)


Q2-Q3 2018

Add New effects
Add in-app purchases
Localization (2 new languages)
Build loyal users community & gather feedback


Q4 2018

Audio reactive effects
Grow the team (development & marketing)
Onboard ambassadors
Collaboration with influencers
Content marketing


Q1-Q2 2019

Face effects
Basic video editing
Add texts & interactive objects
Collaboration with artists
Continue content based marketing
Add projection mode
Localization (5 new languages)


Q3-Q4 2019

Evolve D'efekt
Switch to subscription model
New AR based features and effects
Add photo import & manipulation
Rollout of Social and collaborative features
Continue content based marketing


Q1-Q2 2020

D’efekt 2.0
Movement based music generation
Development of Android version
Provide a tool for users to create custom effects
Implement automatic video editing system
Continue content based marketing

 
 

EVERYONE can
be an artist.

Try it yourself

-

With love D'efekt Team
Contact us: nane@dfkt.co

 

Copyright © 2018 by D’efekt
All rights reserved. The ideas presented herein are the sole property of D’efekt.

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